Tagging Product

(QA Environment) Produktseite / Product

Beschreibung

Der „Product“ UIM-Tag wird auf Seiten verbaut, die ein Produkt eindeutig repräsentieren. Die Markierung wird zur Wiederansprache von Usern verwendet, die detaillierte Kaufsignale im Shopping-Bereich hinterlassen haben, in dem sie konkrete Produkte betrachtet haben. Hieraufhin werden bei der Werbemittel Auslieferung die gleichen Produkte gezeigt, sofern der Kunden diese noch nicht nachweislich gekauft, sondern vorher die Webseite verlassen hat.

Beispiel URL

UIM-Tag

<script type="text/javascript">
  var dprt_data = {
    event_type : "product", // Please do not change this value.
    
    product_id : "", // Individual product ID of product. The values of product_id have to match the product ID of your product feed.
    product_name : "", // (optional) Product name, e.g. "Red Shoes".
    product_price : "", // (optional) Gross product price incl. tax (e.g. "123.45"). Use decimal points "." as separator. No thousands separators.
    product_currency : "", // Currency code corresponding to ISO 4217 (e.g. "EUR", "CHF", ...).
    
    feed_id : "", // (optional) If different from default feed.
    
    uuid_netid : "", // (optional) netID. Omit if not available.
    
    privacy_law : "gdpr", // Possible values: gdpr, ccpa, ...
    privacy_consent : "1" // Defines if a consent was given by the user. Possible values: 1 if consent is granted, 0 if not.
  };
</script>

<!-- Loading script asynchronously -->
<script type="text/javascript">
  (function(a,b,c,d){
    a='https://s.uicdn.com/t/qa/iq/uim/[advertiser]/dprt.js';
    b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;
    a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a);
  })();
</script>

<script type="text/javascript">
  var dprt_data = {

    // Mandatory variables
    
    event_type : "product", // Please do not change this value.
    uuid_netid : "", // (optional) netID. Omit if not available.
    privacy_law : "gdpr", // Possible values: gdpr, ccpa, ...
    privacy_consent : "1", // Defines if a consent was given by the user. Possible values: 1 if consent is granted, 0 if not.  

	
    // Variables for direct-mail retargeting solution
	
    temp_id : "", // (optional) ID of the template in the lettershop
    merk4_id : "", // (optional) placeholder for possible future usage

    
    // Variables for online retargeting solution
    
    product_id : "", // Individual product ID of product. The values of product_id have to match the product ID of your product feed.
    product_name : "", // (optional) Product name, e.g. "Red Shoes".
    product_price : "", // (optional) Gross product price incl. tax (e.g. "123.45"). Use decimal points "." as separator. No thousands separators.
    product_currency : "", // Currency code corresponding to ISO 4217 (e.g. "EUR", "CHF", ...).
    feed_id : "", // (optional) If different from default feed.
  };
</script>

<!-- Loading script asynchronously -->
<script type="text/javascript">
  (function(a,b,c,d){
    a='https://s.uicdn.com/t/qa/iq/uim/[advertiser]/dprt.js';
    b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;
    a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a);
  })();
</script>